Pioneer Communications Group
  • Home
  • About
    • Marketing for Small Business
    • Content Workshop
    • Marketing Automation
  • Clients
  • Blog
  • Contact

When Social Marketing Meets Billboard Advertising - Brilliant

10/29/2010

0 Comments

 
Sometimes a case study inspires. This happened to me on Tuesday of this week, when Eric Majchrzak, Marketing Director of Freed, Maxick and Battaglia (FMB) presented at the B2B Marketing Summit in Waltham, MA.
Eric was speaking on a social media panel about his Buffalo-based CPA firm’s outdoor interactive Facebook billboard. Basically, this billboard projects for all the drivers and pedestrians who pass it by, the most current posting on their Facebook page.  But unlike so many other corporate Facebook pages that just talk about themselves, this Facebook page promotes non-profit community events. Genius.
Picture
The billboard is set up as follows:
  • FMB logo on the left
  • A rotating group of fans’ faces
  • The actual posting, in letters big enough for everyone to read
Here are just some of the ways that FMB and the community benefit from this.
  1. Non-profits now have a way to promote their events, for free.
  2. FMB gets all the credit for supporting their community.
  3. FMB creates goodwill among the community and that does not go unnoticed by all the non-profit’s board members (who own businesses or are in prominent positions).
  4. Great PR for FMB.
  5. FMB's brand awareness grows while it offersthe community a real service.
The Facebook/billboard positions FMB as a marketing leader and establishes their social media presence with their regional audience.
It also embraces social media best practices: creates community, encourages dialogue, stimulates interest.
By integrating one classic marketing tactic (billboard advertising) with another (social marketing), FMB has more than doubled the impact of both these tactics. A great example of how to integrate social media into the broader marketing context. Furthermore, I'm betting this not only gets them more new clients, but it makes their current ones happy they have FMB as their accountants.
Who would have thought that an accounting firm could have thought of this? I just wish I had. Hats off to Eric and the folks at FMB who gave him the green light!
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Author

    Peter Littell

    Archives

    June 2011
    May 2011
    December 2010
    November 2010
    October 2010
    September 2010

    Categories

    All
    Advertising
    B2B Marketing
    Blogs
    Branding
    Content
    Copywriting
    Email
    Inbound Marketing
    Marketing
    Marketing Plan
    Natural Products
    Natural Products Marketing
    Public Relations
    ROI
    SEO
    Social Media
    Trade Show
    Webinar

    RSS Feed

Home
About
Contact
Pioneer Communications Group is a marketing firm that specializes in helping small businesses that want to engage with their customers and prospects effectively, and profitably. We are expert in marketing strategy, communications, market research, marketing automation, and content creation.            ​© 2016-Pioneer Communications Group
  • Home
  • About
    • Marketing for Small Business
    • Content Workshop
    • Marketing Automation
  • Clients
  • Blog
  • Contact