Monday Content Copywriting – Think Recycling

On this Monday, give yourself a break. Don’t wrack your brain trying to come up with something new or original. Today’s is content copywriting recycling day.

If you have a webinar, white paper, speech, press release, case study, podcast, or a video, you have material for your next blog post, or more.

The fact is your customers and prospects are a varied lot. Some prefer getting their information from video, some from a webinar, some from a white paper or ebook and so on. When you create any of these marketing tools the first time, you have content to recreate it in another form.

Let’s say you’ve just created a webinar. Chances are each slide or pair of slides makes at least one point. That’s a blog post right there and at the end of the post you can point them to your archived webinar.

White papers are a treasure trove for recycling. Often in a white paper you are logically setting up an issue which you solve. Just take the issue, briefly mention the solution with a link to the white paper and then ask your readership if they have any other solutions. Hopefully, that will encourage comments.

Other recycling tips include:

• Turning a press release into a newsletter article
• Transcribing a webinar and posting the transcription onto your website (great for SEO)
• Recording a written case study and turning it into a podcast
• Turning your white paper into a video interview between you and the white paper author

So if any of you reading this have ever recycled content, let us know. Just think, you’ll be able to recycle it into our comments which will link back to your website.  See how easy it is.
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Next Week: Love those charts.

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