Are you B2B, B2C or both?
B2B companies are interested in converting leads into customers. Marketing automation helps nurture the lead to the point where the lead become ripe and highly qualified. Ideal for the sale team to close the deal.
B2C companies are interested in loyalty, keeping consumers engaged with interesting information. And encouraging them to buy.
The technical aspects of marketing automation are the same. What's different between B2C and B2B is the strategy, the content, and the measurements for success.
So let us know of you are B2B, B2C or both, and this will help us determine the best way we can help you.